
Pallet Flow Rack in New Berlin, WI
Pallet flow rack in New Berlin suits packaging converters and building products distributors that move the same items by the truckload. Pallets load from a rear aisle and roll on gravity rollers to a front pick face.
Stock rotates first-in, first-out, and the face refills itself. As a division of Warehouse Equipment & Supplies Co., supplying and installing since 1997, we tie each lane to your delivery rhythm.
Another New Berlin pattern: converters with two shifts load lanes on second shift and pick on first. Flow handles that naturally, since the lanes act as a buffer between production and shipping. Size each lane for one shift's output plus some cushion.
Long Pallet Flow Rack Lanes in Industrial Park Buildings
The New Berlin Industrial Park has many 24 to 30 foot clear buildings with wide bays. Those dimensions allow long lanes at four or five levels.
Near Moorland Road and I-43, converters receive rolls and ship finished pallets daily. Gravity flow rack puts receiving on one side and shipping on the other, untangling dock traffic.
Wholesale distributors in the park use flow for fast SKUs that would otherwise need constant replenishment from reserve.
Building products distributors in the park often load flatbeds as well as vans. We keep the pick face close to whichever dock handles the bulk of outbound, so heavy pallets travel the shortest distance. Lane blocks can also be split, with one side feeding each dock group, when the building has docks on two walls.


Moorland Road and I-43 Operations
Packaging, building products and wholesale distribution in New Berlin move steady truckload volume.
Lane Length, Slope and Speed in Pallet Flow Racking
These three settings decide how pallets travel.
Length
Set by how many pallets you hold between deliveries.
Slope
A slight pitch, tuned to load weight, keeps pallets rolling.
Speed control
Brakes along the run hold heavy loads to a walking pace.
Exit separation
The front pallet lifts out while the next one waits.
New Berlin Gravity Flow Rack Service
Building products can be heavy and wide. We check overhang and board direction, then choose rollers and brake spacing for the weight.
Long lanes need speed control at intervals so pallets arrive slowly. The exit separator lets the front pallet lift free while the queue waits.
Lane length follows your inbound frequency. Daily trucks support shorter lanes; weekly loads need more depth.
Experienced installation crews we schedule and manage handle assembly and anchoring, staging bundles where each zone is built.
Packaging converters often run film and corrugated in the same building. Those loads vary widely in weight, so I usually split them into separate lane blocks with their own brake spacing.
Moorland Road distributors also ask about floor space. Two aisles sounds like more, but a deep pallet flow rack block often replaces several selective rows and comes out ahead on positions.
When a lane stalls, the cause is almost always the pallet. A quick check at receiving saves hours of freeing stuck loads later.
Compare the storage choices for your operation: New Berlin racking; flow product page; New Berlin pushback; New Berlin carton flow.
Price New Berlin Lanes
Send pallet weights and delivery frequency on the form, or call: (414) 260-3593.
Milwaukee Pallet Rack
7311 W Greenfield Ave.
Ste 316
Milwaukee, WI 53214
(414) 260-3593Monday - Friday: 8:00 AM - 6:00 PM
New Berlin Buyers Ask
Other Rack Types We Supply in New Berlin

Pallet Rack
Every pallet reachable, every time. The baseline we size everything else against.
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Pushback Rack
Two to six pallets deep from one aisle, without giving up much reach.
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Drive-In Rack
No aisles. The forklift enters the structure, and the floor holds more pallets per square foot than any other system.
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Cantilever Rack
Arms with nothing in front of them, built for lumber, pipe, and anything a pallet can't hold.
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Carton Flow Rack
Cases advance to the picker instead of the picker hunting for cases.
View detailsNearby Areas We Also Serve
Our delivery and installation territory covers southeastern Wisconsin, with scope and scheduling agreed for each building.
Where We Work
Located in Milwaukee, we serve the entire Milwaukee metro with industrial pallet racks and warehouse storage solutions.
Milwaukee Pallet Rack
Address
7311 W Greenfield Ave.
Ste 316
Milwaukee, WI 53214
Phone
(414) 260-3593Business Hours
Monday - Friday: 8:00 AM - 6:00 PM
Saturday: Closed
Sunday: Closed
Need Pallet Flow Rack in New Berlin?
Call (414) 260-3593 or request a quote and we will get a layout started.









